November 29, 2016

What is Search Engine Optimization?

Search Engine Optimization (SEO) is a method of growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to Search Engine Optimization. From the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

However, SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.

Hound Dog Digital Marketing can help you understand and target all areas of SEO. We help find the keywords and key phrases that generate traffic to your website.  Then we help to make your site friendly to search engines.  We also help you build links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.

Why does a website need SEO?

The majority of web traffic is driven by the popular search engines, Google, Bing, and Yahoo. Social media and other methods can generate visits to your website, search engines are the primary tool for most Internet users. This is true whether your site provides content, services, products, or information.

Search engines are unique in that they provide targeted traffic, people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box carry extraordinary value. Experience has shown that search engine traffic can make or break an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

search engine optimization

Why can't the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The popular search engines are always working to improve their technology. They crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. The right search engine optimization strategy can net you thousands of visitors and increased attention.  But the wrong moves can hide or bury your site deep in the search results with minimal visibility.

Making content available to search engines is a major function of SEO.  However, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO have an advantage in visitors and customers.

Can I do SEO for myself?

The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Depending on your time commitment, your willingness to learn, and the complexity of your website, you may decide you need an expert to handle things for you. Firms that practice SEO can vary. Some agencies have a highly specialized focus.  While other agencies take a broader and more general approach.

In any case, it’s good to have a firm grasp of the core concepts.