November 29, 2016

Email Marketing Equals Customer Retention

Email marketing is a powerful tool to profitably sell to your customers, retain your customers and connect with your customers.

But why an email strategy?

With email marketing as a channel you are holding all the cards for potential success.

  • Email can have a big reach and put your message in front of a lot of people
  • The marketer has great flexibility in how they handle their email program
  • It is quite easy to start and you can start small
  • Email marketing scales, the effort to send one or 100,000 messages is nearly the same.
  • Email allows you to target and segment your messages on individual level
  • There are little risks, the costs are relatively low and potential for upside is big.

So for each marketer putting the development of an effective email marketing strategy on the top of your agenda and to do list seems like a no-brainer.


Why is an effective email retention strategy so important?

An email strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. That is because any effective email marketing strategy takes into consideration what your target customers are, their preferences and benefits they are looking for as well as your products services and industry and which email marketing messages are most effective.

An effective email marketing strategy transforms ideas into actions

First set your business goals and ambitions with regards to email marketing, then take these 3 steps:

  • Email strategy: How you are going to achieve those goals.
  • Email tactics: How you are going to achieving them in more detail. Part of the strategy.
  • Actions: How you going to deliver on your tactics. Even more detail, the fulfillment of your email marketing strategy

By doing so your email program is sure to have a strong bond between your strategy and the actions required. Which is one of the most important parts.