What You Need To Know About Semantic SEO To understand semantic SEO, we first need to understand semantics. Semantics is a branch of linguistics that pertains to the meaning behind the words used in a particular context. How does this affect advanced SEO? In the past search engines remained a naïve and gullible entity relying..
I Improved My Website Conversion Rates & So Can You! There are all kinds of website conversions e-commerce businesses covet. From click-through and page views to signing up for membership and making purchases. Improving website conversion rates of any type is the best way to reach your overall goal of increasing profit. Provided you have..
What Is Content Marketing and How Do I Use It? Content marketing is a strategic advertising and lead generation method. The focus is on creating, publishing and distributing relevant, consistent and valuable content to attract and retain the target audience. Its ultimate purpose is to promote a brand, stimulate brand-related interest and channel profitable consumer..
How Can I Increase Website Sales? All e-commerce brands want to increase website sales. But, there is no formula to improve sales overnight. Trying to get conversions and sales on your website requires an investment in time, persistence and hard work. It also requires an understanding of how consumers are viewing your site. By following the..
Retailers Are To Blame For The Retail Apocalypse Without question, we are in a retail apocalypse. Sears, Macy’s, J.C. Penny and many others are closing stores in 2017. Others like HH Gregg, The Limited and Payless Shoes are closing all of their stores. Once thriving shopping malls are void of consumers, leading to smaller store..
Get More App Downloads And Monetize Your App. MOBILE APPS Mobile apps are software applications made for smartphones, tablets and other mobile devices. You can download most apps from the App Store, Google Play, and Amazon. As we all know, the IOS App Store and Google Play are the dominant App discovery platforms. Mobile apps..
What is Google Shopping- a quick guide to help you set up Product Listing Ads (PLA)? Are you are confused about Product Listing Ads in Google shopping. Or, are you not sure why you need them? Then follow this brief outline as I explain product listing ads. What is Google Shopping? Google shopping, previously known..
Is SEO Still Relevant For Ecommerce? When we meet with new clients, many times they ask us, “What is SEO?” and “Do I need it? Is it still relevant?” Of course, if you ask people “What is SEO?” you will get ten different answers. Some will relate it to the design of your website, or..
Choose Retail Over Online Seems To Continue. Which consumers choose retail over online and why? The retail apocalypse is certainly upon us. By the end of 2017, thousands of stores will be shutting down. Yet there are people who choose retail over online to shop. More than 3,500 stores are expected to close in the next few months…
10 Great Email Conversion Tips To Improve Sales Email marketing is a dinosaur by Internet marketing standards. In fact, some businesses feel like they can forego emails in favor of newer, more exciting avenues of reaching customers. Email marketing is improving everyday. It is a powerful tool to improve customer retention and sales. So I..